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Engage audiences with an energizing talk from one of our sales, marketing, and business experts at your virtual or in-person events.
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Marcus Sheridan walks through what you can expect when you book an IMPACT speaker

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Topics We Cover

The Endless Customers System

The proven system that positions your business as the most known and trusted brand in your market.

Marketing

Inbound and content strategy to help you drive more qualified website traffic, convert more leads, and close more sales.

Sales

How buyers have changed and how modern salespeople can adapt as a trusted advisor.

AI

Too many businesses misuse AI tools. Learn how to be more human than anyone else in your space while leaning into the power of AI for maximum efficiency.

HubSpot

How to optimize your CMS, CRM, automation, and more to get the most out of your HubSpot investment and inbound marketing.

Video

Learn how to harness the power of video to connect with your audience and drive better sales and marketing results.

Web UX

How to optimize your website design, messaging, and functionality and make it your best sales tool.

Featured Talks

Endless Customers
A proven system to become the most known and trusted brand in your market.
The AI Advantage
7 practical ways to explode marketing, increase sales, and win trust in the AI era.
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Endless Customers

Based on his national bestselling book, Endless Customers (They Ask, You Answer 3.0) Endless Customers addresses companies today (B2B and B2C) are facing the following challenges more than ever: 

1. Acquiring new customers
2. Stalled deals
3. Declining website traffic
4. A growing sense of frustration with ineffective, outdated sales and marketing strategies.

With trust in brands at an all-time low, the rise of AI, and shifts in buyer behavior, traditional approaches to sales and marketing simply won't cut it.


In this program, attendees will learn:

  • How companies must evolve their sales and marketing departments (and their priorities) to meet the expectations of informed digital customers
  • The very specific types of content today’s buyers demand to see (and learn about) on a company’s website – and how to effectively address these subjects as a business to gain their trust
  • The role video plays in the buying process and how companies can effectively embrace this critical medium
  • The up-and-coming trend of “self-service” – and how companies can effectively integrate it with their customer website experiences
  • How to break free from industry norms and become the most known and trusted brand in your market

Endless Customers has proven to be life-changing for the 500+ audiences around the world that have received this very program.

A few important notes about this program:

  • As the most-requested program Marcus delivers, it can be delivered as a keynote presentation, as well as a half-day, deep-dive training.
  • Marcus uses customized industry examples for every program, so audiences will understand how this knowledge applies to their organizations.
  • Learn more about the Endless Customers book and system here.

Ideal Audiences include:

  • Business Leaders (looking to become the authority and “Trusted Voice” of their industry)
  • Marketing Teams (looking to dramatically increase buyer trust, leads, and sales)
  • Sales Teams (looking to decrease length of sales cycles while improving closing rates)

The AI Advantage

In this insightful and forward-thinking keynote, "The AI Advantage: 7 Practical Ways to Explode Marketing, Increase Sales, and Win Trust with AI," popular sales and marketing speaker Marcus Sheridan will take your audience on a journey into the transformative power of Artificial Intelligence in the business landscape.

This program is designed for business leaders, marketers, and innovators who are eager to harness the potential of AI to drive business growth, increase customer engagement, and become the most trusted voice in their space.

In the program Sheridan will explore seven practical, actionable strategies that businesses can immediately implement to leverage AI in their marketing efforts. These strategies will cover a range of topics, from personalized marketing to content ideation and production to customer service automation and data-driven decision making.

The keynote will also address the ethical considerations of using AI within your business, and how to increase the “human” element of your brand while leaning into this incredible technology. Attendees will leave with a clear understanding of how AI can be used responsibly and effectively to increase sales, improve customer relationships, and drive business growth—all in a way that seems simple, attainable, and realistic.

Ultimately, this program is a must-attend for anyone looking to stay ahead of the curve in the rapidly evolving world of business and marketing. And as he is so known for, Sheridan offers an entertaining and educational blend of strategic insights, practical advice, and immediate takeaways that will empower your audience to harness the full potential of AI.

By participating in this program, audiences will:

  • Learn where AI is headed and what this means for businesses on a global scale
  • Understand the need to become “AI Friendly” now—so as to become familiar with its use cases in their business
  • Discover specific ways to integrate AI into their day-to-day marketing and sales activities—from content creation to idea generation, and more.
  • Learn how to use AI to create a world-class user experience online, driving dramatically more leads and ultimately revenue. 

Meet the IMPACT Speakers

Marcus Sheridan
Marcus Sheridan
Keynote Speaker, Author & Partner, Author of "They Ask, You Answer," Presented 250+ Sales, Marketing, & Communication Workshops Worldwide
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Bob Ruffolo
Bob Ruffolo
Founder & CEO
Full Bio
Connor DeLaney
Connor DeLaney
Lead Sales Consultant
Full Bio
Jess Palmeri
Jess Palmeri
HubSpot Coach
Full Bio
Allison Riggs
Allison Riggs
Endless Customers Coach
Full Bio
Brian Casey
Brian Casey
Endless Customers Coach
Full Bio
Mandy York
Mandy York
Video Trainer
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Marcus Sheridan
Marcus Sheridan
Keynote Speaker, Author & Partner, Author of "They Ask, You Answer," Presented 250+ Sales, Marketing, & Communication Workshops Worldwide
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Today Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times, and in 2017, Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.

As author of the content marketing guidebook, “They Ask, You Answer,” Marcus has not only inspired thousands to achieve their potential, but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.

Bob Ruffolo
Bob Ruffolo
Founder & CEO, Keynote Speaker, Entrepreneur, Past Recipient of Comparably’s Best CEO
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Bob Ruffolo is the founder and CEO of IMPACT, a coaching and training company that helps businesses improve their sales, marketing, communication, and leadership. Founded in 2009, IMPACT started as a small marketing agency but has since grown into a leading provider of business coaching and training services. Under Bob’s guidance, the company has been honored with several awards including being named HubSpot Partner of the Year twice and being recognized multiple times as a great place to work. Additionally, the company has made the Inc 5000 list 5 years in a row.

Bob is relentlessly focused on helping people grow as professionals and as leaders. The purpose of IMPACT is to create heroes, grow businesses, and change lives, a responsibility he takes very seriously. The company is on a mission to impact 10,000 businesses all over the world. Bob is humbled by the recognition he has received, including being a 40 under 40 winner and being listed on Glassdoor’s Best CEO for Small Businesses list. He also believes in giving back to the community and currently sits on the board of several non-profits and charitable foundations.

In his free time, Bob enjoys running, travel, checking out new restaurants, and sipping on his favorite bourbon. He is a fan of the New York Yankees, New York Jets, and Ohio State football. Bob is a driven and passionate leader always looking for ways to improve and make a positive impact in the world.

Connor DeLaney
Connor DeLaney
Lead Sales Consultant and Keynote Speaker
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"Connor has endless energy and drive to grow this company and the companies he works with. He never says no to any goal/challenge. I’m pretty sure he can do anything he puts his mind to."

Connor helps businesses all over the world own their sales and marketing in-house and never have to depend on an outsourced marketing agency ever again.

He joined IMPACT in 2019 and his journey has been anything but linear, starting in content training, jumping into event management and strategy, then building a membership community platform from the ground up, and now leading and growing our sales team.

Connor's work today is focused on challenging the norm of how companies run their sales and marketing strategy. 

Businesses he's worked with have redefined their industry by creating educational content, websites, and sales experiences unlike any of their competitors, building more trust and crushing their revenue goals. 

Connor is a regular guest on the Endless Customers Podcast and is building up his speaking portfolio with companies primarily in the home improvement and construction spaces.
Jess Palmeri
Jess Palmeri
10+ Years Of Digital Marketing Strategy & HubSpot Experience
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Jessica is the Director of Operations with a long track record of leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their investment in the tool.

Jessica has 10+ years of hands-on HubSpot experience. She works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.

She’s active in Certified HubSpot Trainer User Groups and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.

When she’s not HubSpotting, Jessica loves to tackle new recipes in the kitchen, and she’s always down for a good road trip or weekend hike to enjoy spending time outside (away from her laptop).

Allison Riggs
Allison Riggs
8+ Years of Content Marketing Experience
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Allison excels in helping businesses increase leads and sales through successful inbound content marketing strategies.

Starting in the non-profit industry and moving into tech and other industries, she has used her in-house and agency experience to show the value of great content.

Allison lives in Orlando, Florida, with her two kids. When they aren’t inside watching “Drain the Oceans,” they are biking, beaching, and experiencing all the sunshine Florida has to offer.

Brian Casey
Brian Casey
Content Marketing Consultant, 7+ Years of Digital Marketing Strategy and Account Management Experience
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Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales. As a salesperson, he experienced the first-hand struggles of legacy sales tactics. Through these struggles, he came to learn inbound marketing and became obsessed.

His experience in working with clients spans across all types of businesses in unique markets. He enjoys teaching content marketing strategies to help these businesses reach their ideal buyers.

Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also enjoys discovering new music and attending concerts in and around Charlotte.

Mandy York
Mandy York
8+ Years of Education Experience
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Mandy thrives on developing written and video content as well as the people who allow it to reach new heights. As a former high school educator, successful videography company owner, and enthusiastic speaker she has led and empowered thousands of people to greater autonomy and personal growth.

Mandy lives in western Kentucky with her son and chronically anxious dog, Bo.

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